Optimizing a website’s usability and responsiveness has become fundamentally bound to the success (or failure) of a business. Providing customers, clients, and even potential investors, with a great first online impression, therefore, can help businesses expand their reach and, ultimately, raise profit margins.
In my 14 years of entrepreneurial experience of running businesses and advising startups, I have learnt that every rapidly growing SME needs tools to drive efficiency & productivity as part of their startup toolbox. Thankfully, there is a vast variety of free online tools developed to help streamline business processes. By effectively using these tools, more can be achieved at a fraction of the cost.